Whether you know it as a thank you page or as a confirmation page, this is basically a place your leads (customers) end up after they’ve taken some sort of action on your website. Maybe they’ve ordered something from you, downloaded a free guide, made a booking, or signed up to your email list whatever it is they’ve done, you should be redirecting them to a thank you page. This is an ideal opportunity to reassure people that they’ve taken the right action.

This can also be useful in measuring your conversions. If, for example, you’re running Facebook ads and want to drive people to a landing page where they’ll be invited to download a free guide, you want to be able to track how many people go from landing page to thank you page because that’s the only way you’ll know whether your landing page is actually working for you.